Role: Creative Director
Safety is more than a feature. It’s a right. So Mercedes-Benz took its commitment to safety from inside the car out into the world. We partnered with Athlete Ally and trans non-binary pro skater Leo Baker to tell their story and drive allyship, making safe spaces for everyone, from locker rooms to car seats. The platform launched on Instagram, Facebook and Twitter, where the comments became a safe space too, for people to share what safe spaces mean to them.