PROFESSIONAL EXPERIENCE
Cutwater (NY + SF) — Creative Director | Jan 2024 – Jan 2026
Directed national campaigns for MoneyGram, LG, Russell Stover, and Hartz across digital, social, and broadcast channels.
Led MoneyGram's first major brand refresh in over a decade, repositioning the brand for younger, digitally-native audiences
Managed creative teams of 8-12 across concept, production, and post-production on budgets ranging from $500K-$3M
Partnered with brand strategy and media teams to align creative output with performance KPIs and business objectives
VMLY&R — (CONTRACT) Group Creative Director | Apr 2022 – Nov 2022
Oversaw creative strategy and execution for Dick's Sporting Goods' integrated brand campaigns.
Directed senior creative teams across seasonal campaigns spanning retail, digital, and experiential activations
Balanced brand storytelling with conversion-focused messaging to support both awareness and sales goals
Publicis Groupe — Creative Director, Mercedes-Benz | Jul 2020 – Apr 2022
Led creative development for Mercedes-Benz USA, one of the agency's flagship global accounts.
Managed high-complexity productions including vehicle launches, dealer campaigns, and digital experiences
Coordinated cross-functional teams spanning strategy, media planning, production, and client services across multiple markets
Delivered campaigns on accelerated timelines while maintaining Mercedes' premium brand standards
MullenLowe NY — Associate Creative Director | Oct 2016 – Jul 2019
Directed integrated campaigns for E*Trade, Burger King, Monster Energy, and JetBlue across all channels.
Led E*Trade's digital brand evolution, developing platform-specific creative for mobile, desktop, and emerging channels
Supervised teams of writers, art directors, and designers through concepting, production, and launch
Contributed to multiple award-winning campaigns recognized at Cannes Lions and The One Show
Anomaly NY — Senior Writer | Sep 2015 – Oct 2016
Developed creative across Dick's Sporting Goods, Duracell, and Diageo during the agency's AdAge Agency of the Year win.
Contributed to Dick's Sporting Goods campaigns that helped redefine the brand's cultural positioning
Collaborated across departments to deliver integrated work spanning film, digital, social, and retail
72andSunny LA — Writer | Nov 2010 – Apr 2015
Created campaigns for ESPN, Call of Duty, Carl's Jr., and K-Swiss during the agency's consecutive AdAge Agency of the Year awards.
Developed ESPN's "This Is SportsCenter" spots and integrated brand campaigns across platforms
Contributed to Call of Duty launches that helped maintain the franchise's cultural dominance
Worked across disciplines to deliver high-velocity creative in a fast-paced, collaborative environment
SELECT FREELANCE EXPERIENCE | 2019 – Present
Provided creative direction and leadership across BBDO, AKQA, Droga5, Fox Sports, MLB, Publicis, Elephant, and Havas. Integrated into agency teams to deliver campaigns under compressed timelines while maintaining brand consistency and creative quality.